Vacheron Constantin The private collection
— WorldTempus met with Julien Marchenoir, Brand Equity and Heritage Director at Vacheron Constantin, to talk about the Geneva-based Manufacture’s private collection.
We also have a collection of nearly 700 Breitling Colt replica watches keys which demonstrates the degree to which these objects were finely worked, engraved, enamelled and decorated. With regard to these archives, it was Jacques Barthélémi Vacheron, grandson of the founder Jean-Marc Vacheron, who in 1810 instituted regular, organised and very accurate archiving of these documents. The holding today includes more than 2,000 archive units in the form of records and entire boxes of correspondence. Is this a living collection that is regularly updated? Absolutely. It is updated with pieces that we buy at auctions and from dealers, or that we receive as donations. Like for example one of my favourite pieces, Les Bergers d’Arcadie, which has an enamel miniature representing a painting by Nicolas Poussin and is exceptional in terms of showcasing the artistic crafts. Today, we have the largest collection of Vacheron Constantin pieces in the world, which presents the know-how of the Maison over three centuries. By definition, no collection is ever perfect and we therefore continue to add to it.
Together with our artistic craftsmen and our dial-makers, this collection also helps us to redevelop techniques that have not been used for several years and that we wish to revive and update. How is this collection highlighted? Using the heritage spaces in our boutiques, we present part of the collection in the form of themed exhibitions that are the subject of guided visits. We opted for a living exhibition area with different themes that provide a means of approaching the history of the Maison and watchmaking, rather than a permanent exhibition in the form of a Museum, and the public loves it. At the end of March, on the occasion of the European Artistic Crafts Days (JEMA), nearly 900 people came over a period of three days to view the exhibition in Geneva, along with the artistic crafts that were represented there.
What is the most precious piece in the collection? We have to distinguish between the market value and the uniqueness of the pieces as well as their heritage value. One of the most important items that have become part of the heritage collection in the past few years is a watch that belonged to James Ward Packard. This was a special commission created at the beginning of the 20th century, in 20-carat gold, with a cheap watch glass made of rock crystal, the Packard crest, personalised decoration and a specific movement made for it. It is a piece for which we had to battle at auction and that we acquired for 1.8 million US dollars. Swiss made replica watches here,We offers you the best replica Breitling watches,Swiss movement made for best prices.