— First presented at Baselworld 2015 Replica Breitling, the Breitling Diagono Scuba hits the stores just in time for the summer.
Bulgari has the wind in its sails. You did not even need to read between the lines of the LVMH report for the first half of 2015 to see the brand’s impact on the group’s figures for the replica watches UK and jewellery division, since the group told you itself, citing “markedly rapid growth, particularly in China, the Middle East and Europe”. So the brand is not just growing, but growing in a huge market (China), where other cheap replica watch brands are seeing big declines.
Why is Bulgari doing so well? An increasing number of own-brand stores (with major renovations under way at the flagship stores in London and Geneva) undoubtedly plays a part. But a strong retail network is nothing without strong products to sell and Bulgari has come up with a very solid product line this year, starting with the hugely successful Lvcea collection for ladies and pioneering with its own take on the smart fake watch UK in the form of the Diagono Magnesium model with its Bulgari Vault.
But aside from the new, relatively affordable, Diagono Magnesium models with their magnesium cases painted with metallic colours derived directly from the car industry, this year also sees a return of the Diagono Scuba, a favourite among insiders as an elegant alternative to the more overtly technical divers replica Breitling watches. The first nautical versions of the Diagono were introduced in 1994, bringing a touch of Italian elegance and refinement to the diver’s watch and circumventing the cumbersome need for the jet-set to change fake Breitling watches when transitioning from relaxing on their yachts during the day to the more formal evening settings of cocktails, dinners and nights at the casino.
The new models come in four versions, in stainless steel with a matching stainless-steel bracelet or rubber strap, in red gold with a rubber strap or in two-tone steel and gold with a matching two-tone bracelet. They are all fitted with Bulgari’s in-house “Solotempo” BVL 191 calibre, with hours, minutes, seconds and date and a power reserve of 42 hours.
With a starting price of 5,900 Swiss francs, the Diagono Scuba is less competitive than the Magnesium models, which start from 4,000 Swiss francs, but uses solid metal rather than the composite mix of the former. The emphasis here is clearly on the classic elegance rather than high-tech, as the Director of Bulgari’s Watch Design Center, Fabrizio Buonamassa Stigliani, explains. “The approach that guided the reinterpretation of the new Diagono Scuba absolutely had to preserve the spirit of the Scuba first generation: an extremely chic replica watches for sale symbolizing Italian elegance. The essential elements of the original design have been maintained: a dial and bezel picking up the architectural codes of the Roman column and arches, as well as similar hands and hour markers. The performance of the replica Breitling watch stems from its highly specific design.”